Why Most Brands Think TikTok Shop Is “Just Ads + Creators”

Most founders expect instant viral wins. Most founders new to TikTok Shop come in with the same expectation: “One viral video and we’re printing money.” That belief is understandable. TikTok moves fast. Content spreads fast. But revenue doesn’t work that way. Virality creates attention. It does not create a business. This oversimplifies how the engine […]